1 00:00:04,540 --> 00:00:08,800 In ancient times, unexplored regions on maps would often be given 2 00:00:08,820 --> 00:00:12,050 fearsome legends like "Here Be Dragons". 3 00:00:12,677 --> 00:00:15,068 Unknowns were frightening, and it gave some 4 00:00:15,069 --> 00:00:18,085 comfort to at least be able to label the unknown. 5 00:00:18,736 --> 00:00:22,081 Hypothesized dragons seemed a good enough explanation 6 00:00:22,082 --> 00:00:25,427 for what would otherwise be ungraspable. 7 00:00:25,428 --> 00:00:28,752 With a made-up concept and a few words, 8 00:00:28,753 --> 00:00:32,077 the unknown becomes simple and satisfying. 9 00:00:46,429 --> 00:00:49,436 Those ancient cartographers would have felt quite at home today. 10 00:00:49,700 --> 00:00:53,640 De facto practice among most people is still to give satisfying labels 11 00:00:53,641 --> 00:00:57,580 to quantify and conveniently package the unknown. 12 00:00:57,836 --> 00:00:59,179 When faced with a phenomenon for which 13 00:00:59,180 --> 00:01:02,390 one does not personally know a rational explanation, like... 14 00:01:02,391 --> 00:01:04,990 dreaming of your uncle the night before he dies, 15 00:01:05,341 --> 00:01:08,228 it's much easier to accept a simple 16 00:01:08,229 --> 00:01:11,115 explanation like "psychic connection" 17 00:01:11,116 --> 00:01:14,003 than to grasp the complexities of cognitive phenomena, 18 00:01:14,004 --> 00:01:16,890 confirmation bias, and the law of large numbers. 19 00:01:18,228 --> 00:01:20,720 Here Be Dragons is so much easier. 20 00:01:20,735 --> 00:01:23,152 The vast majority of the population 21 00:01:23,153 --> 00:01:25,570 accepts dragons - or their logical equivalents - 22 00:01:25,571 --> 00:01:29,610 as natural components of our world that should be taken for granted. 23 00:01:29,910 --> 00:01:32,620 Let's have a look at some modern-day dragons. 24 00:02:46,250 --> 00:02:48,973 There is something to be said for listening to the body, 25 00:02:48,974 --> 00:02:51,137 as opposed to sort of imposing medical 26 00:02:51,138 --> 00:02:53,300 information on what you expect the body to do. 27 00:02:54,625 --> 00:02:56,035 I do believe in ghosts. 28 00:02:56,036 --> 00:02:57,681 I would go see them for 29 00:03:02,059 --> 00:03:04,980 all the way from a cold to a cancer. I mean, I believe 30 00:03:05,981 --> 00:03:08,735 I really believe in healing, 31 00:03:09,050 --> 00:03:12,150 other than our conventional medicine that we have here. 32 00:03:12,990 --> 00:03:18,204 9/11 I think was an attack on our own people, by our won government. 33 00:03:18,958 --> 00:03:21,572 I'm a really superstitious person, 34 00:03:21,573 --> 00:03:24,187 and I do believe in not stepping on the cracks and 35 00:03:24,188 --> 00:03:25,948 if a black cat runs in front of your car 36 00:03:25,949 --> 00:03:28,400 I will stop and turn around and go the other way. 37 00:03:28,850 --> 00:03:30,600 A great deal of research goes into 38 00:03:30,601 --> 00:03:32,350 the development of many pharmaceuticals 39 00:03:32,351 --> 00:03:35,275 and I think the primary research they 40 00:03:35,276 --> 00:03:38,200 do is how to gain the greatest profits. 41 00:03:38,600 --> 00:03:41,767 I think that we have the ability to 42 00:03:41,768 --> 00:03:44,935 sort of sense and feel sort of energy movements... 43 00:03:46,070 --> 00:03:51,003 Detox tea... it tastes really good and... 44 00:03:51,004 --> 00:03:56,000 ...according to the label it's supposed to 45 00:03:56,001 --> 00:03:58,007 rid your body of impurities 46 00:04:00,165 --> 00:04:01,935 and it seems to work, you know? 47 00:04:01,936 --> 00:04:04,890 You drink it and your sweat smells terrible. 48 00:04:05,068 --> 00:04:08,413 I had Cranosacrial therapy 49 00:04:09,979 --> 00:04:14,282 a therapy where the energy from the 50 00:04:14,283 --> 00:04:18,586 fingers goes into your head, around your head. 51 00:04:19,066 --> 00:04:21,846 ...and I think that organic foods are often grown 52 00:04:22,920 --> 00:04:26,728 by people who care about their bodies and about the Earth. 53 00:04:27,370 --> 00:04:32,704 I think that a lot of that is embedded in the food. 54 00:04:33,048 --> 00:04:35,331 You can taste it and, in a way, you can 55 00:04:35,332 --> 00:04:37,614 sense the love that was put into it. 56 00:04:38,120 --> 00:04:43,500 I sort of believe in an additional dimension. 57 00:04:44,000 --> 00:04:50,774 Homeopathic medicine is the same as... it's a watered down version of 58 00:04:54,301 --> 00:04:58,484 a combination of organic foods and seeking out spiritual truth. 59 00:04:59,689 --> 00:05:00,991 My name is Brian Dunning. 60 00:05:00,992 --> 00:05:04,885 I have a free weekly audio podcast on the Internet called Skeptoid, 61 00:05:04,886 --> 00:05:08,908 at skeptoid. com, dedicated to furthering knowledge by exposing the 62 00:05:08,909 --> 00:05:12,930 widespread pseudosciences that infect popular culture. 63 00:05:13,681 --> 00:05:16,455 Each week I focus on one topic that 64 00:05:16,456 --> 00:05:19,229 you've been hearing about in the news: 65 00:05:19,230 --> 00:05:22,004 an urban legend, a useless alternative medicine scheme, 66 00:05:22,005 --> 00:05:24,778 a conspiracy theory or whatever the latest supernatural phenomenon is. 67 00:05:25,993 --> 00:05:28,664 But you can only reach so many people with a podcast, 68 00:05:28,665 --> 00:05:31,336 and I believe that this material is important. 69 00:05:31,730 --> 00:05:36,235 So I decided to make this short film to reach a much broader audience, 70 00:05:36,236 --> 00:05:38,488 and provide this general introduction 71 00:05:38,489 --> 00:05:40,740 to critical analysis of pop phenomena. 72 00:05:42,500 --> 00:05:46,773 Other people have made films to distribute on the Internet, of course, 73 00:05:46,774 --> 00:05:48,910 but more often than not they're used to spread paranoid 74 00:05:48,911 --> 00:05:51,046 conspiracy theories or make political statements. 75 00:05:51,340 --> 00:05:52,780 And whenever you turn on the television, 76 00:05:52,781 --> 00:05:54,220 you find that the science channels 77 00:05:54,221 --> 00:05:56,549 have largely turned into paranormal channels, 78 00:05:56,550 --> 00:05:59,435 the news reports free energy machines 79 00:05:59,436 --> 00:06:02,321 and miraculous crying statues without critique, 80 00:06:02,638 --> 00:06:06,119 and daytime talk programs have devolved 81 00:06:06,120 --> 00:06:07,860 into promotions for the latest New Age 82 00:06:07,861 --> 00:06:09,600 healing book or celebrity-endorsed diet. 83 00:06:10,400 --> 00:06:12,861 and that's why I made this film. 84 00:06:14,361 --> 00:06:17,250 You'll often hear me use the word pseudoscience. 85 00:06:17,255 --> 00:06:20,752 A pseudoscience is an idea that claims to be real 86 00:06:20,753 --> 00:06:24,250 but in fact is not supported by any science or any evidence. 87 00:06:24,570 --> 00:06:26,900 Often they'll use scientific sounding language 88 00:06:26,901 --> 00:06:29,230 to describe how it works. 89 00:06:29,600 --> 00:06:32,237 Usually it's a product that someone's making money from. 90 00:06:33,256 --> 00:06:37,245 Most complementary and alternative medical systems are pseudosciences. 91 00:06:37,246 --> 00:06:40,315 Psychic powers and astrology and feng shui 92 00:06:40,316 --> 00:06:43,385 and telekinesis are all pseudosciences. 93 00:06:43,386 --> 00:06:46,450 People on television who pretend to detect ghosts 94 00:06:46,451 --> 00:06:49,515 using scientific instruments are practicing pseudoscience. 95 00:06:49,516 --> 00:06:52,820 Herbal detoxification is a pseudoscience. 96 00:06:52,821 --> 00:06:57,154 Did I just make a whole series of really bold statements? 97 00:06:57,155 --> 00:06:59,812 Not really. All I did was point out that 98 00:06:59,813 --> 00:07:02,470 these ideas are not supported by any evidence. 99 00:07:02,471 --> 00:07:05,608 They have no rational scientific hypotheses behind them, 100 00:07:05,609 --> 00:07:08,746 and no experimental data indicating that they work. 101 00:07:08,747 --> 00:07:11,095 I'm not the one who made bold statements. 102 00:07:11,096 --> 00:07:13,650 It's the people promoting these pseudosciences 103 00:07:13,651 --> 00:07:15,488 who need to back up their claims. 104 00:07:16,758 --> 00:07:20,556 But they don't, and unfortunately they often don't need to: 105 00:07:20,891 --> 00:07:24,459 victims continue wasting money on worthless frauds. 106 00:07:24,600 --> 00:07:26,531 But it's much more than that. 107 00:07:26,532 --> 00:07:30,319 When we invest our faith in a pseudoscience, 108 00:07:30,320 --> 00:07:32,213 without questioning its validity, 109 00:07:32,214 --> 00:07:34,106 we're recreating the medieval Dark Ages. 110 00:07:34,107 --> 00:07:37,803 For 500 years, there was essentially 111 00:07:37,804 --> 00:07:41,500 no progress in any scientific field or in human rights. 112 00:07:41,501 --> 00:07:46,900 Scientific experimentation, and thus learning, was often illegal. 113 00:07:47,400 --> 00:07:51,150 If we don't test, if we don't experiment, we don't learn. 114 00:07:51,200 --> 00:07:53,000 We don't progress. 115 00:07:57,150 --> 00:07:59,857 Critical thinking is the single most important driver 116 00:07:59,858 --> 00:08:00,465 of the advancement of the human race. 117 00:08:03,300 --> 00:08:04,700 The minute we let down our guard 118 00:08:04,701 --> 00:08:08,570 and accept absurd pseudoscientific claims at face value, 119 00:08:08,571 --> 00:08:12,145 we're giving away our progress back to the dragons. 120 00:08:13,380 --> 00:08:14,511 Now, let's take a few minutes 121 00:08:14,512 --> 00:08:16,862 and go through some of the common warning signs. 122 00:08:17,129 --> 00:08:19,996 These are the red flags that you can watch for 123 00:08:19,997 --> 00:08:22,863 that will help you identify pseudoscience. 124 00:08:27,182 --> 00:08:29,791 The Appeal to Authority is the use of authoritative imagery 125 00:08:29,792 --> 00:08:32,400 to lend the appearance of credibility to a product. 126 00:08:32,700 --> 00:08:35,550 Quite often, this means a picture of someone in a white lab coat. 127 00:08:36,100 --> 00:08:37,800 Instant credibility! 128 00:08:38,915 --> 00:08:41,700 Other examples of authority-based marketing gimmicks 129 00:08:41,701 --> 00:08:45,615 include celebrity endorsements, and mentions of 130 00:08:45,616 --> 00:08:49,172 certifications, colleges, academies, and institutes. 131 00:08:51,276 --> 00:08:53,400 Good science presents good data. 132 00:08:53,401 --> 00:08:56,703 It never needs to resort to hokey marketing gimmicks to impress you, 133 00:08:56,704 --> 00:09:00,358 and is almost never presented with a white lab coat. 134 00:09:04,291 --> 00:09:05,308 Beware of any product or idea 135 00:09:05,309 --> 00:09:08,533 that is said to be based on ancient wisdom. 136 00:09:09,078 --> 00:09:10,114 In ancient times, 137 00:09:10,115 --> 00:09:12,407 very little useful or true information 138 00:09:12,408 --> 00:09:16,680 was known about human anatomy and many other sciences. 139 00:09:16,681 --> 00:09:18,000 Since those days, 140 00:09:18,001 --> 00:09:21,583 scientists have learned entire encyclopedias of information 141 00:09:21,584 --> 00:09:24,025 about our universe and our bodies. 142 00:09:24,400 --> 00:09:27,013 It's completely illogical and backwards 143 00:09:27,014 --> 00:09:30,225 to think that the ancients had a better understanding 144 00:09:30,226 --> 00:09:32,935 of anything than modern science. 145 00:09:32,936 --> 00:09:36,098 Their hearts were in the right place, but in ancient times, 146 00:09:36,099 --> 00:09:39,147 we simply didn't yet have the tools developed 147 00:09:39,148 --> 00:09:42,195 over the subsequent centuries of learning. 148 00:09:42,986 --> 00:09:47,150 That's why ancient wisdom gave us things like the flat Earth theory, 149 00:09:47,151 --> 00:09:52,216 human sacrifice, slavery, a 30-year average human lifespan, 150 00:09:52,870 --> 00:09:55,426 rain dances, the burning of witches, 151 00:09:55,427 --> 00:09:58,393 and the medical technique of bloodletting 152 00:09:58,394 --> 00:10:01,360 to rebalance the four basic bodily humors. 153 00:10:02,100 --> 00:10:05,100 But alternative therapies based on ancient wisdom 154 00:10:05,101 --> 00:10:07,700 have stood the test of time, haven't they? 155 00:10:08,103 --> 00:10:11,220 Well, it doesn't matter how long a treatment has been around. 156 00:10:11,221 --> 00:10:13,840 The only criteria medical science 157 00:10:13,841 --> 00:10:16,460 has for a treatment is "Does it work?". 158 00:10:16,818 --> 00:10:20,461 We don’t care whether the ancient Chinese believed it; 159 00:10:20,496 --> 00:10:22,576 we only care about the test results. 160 00:10:22,577 --> 00:10:27,665 When you hear any product advertised as being based on ancient wisdom, 161 00:10:27,666 --> 00:10:29,970 it's probably because they have 162 00:10:29,971 --> 00:10:32,274 no real evidence to support their claims. 163 00:10:32,699 --> 00:10:36,800 Ancient wisdom should always be a red flag. 164 00:10:40,429 --> 00:10:42,640 Confirmation bias is what we call our tendency to 165 00:10:42,641 --> 00:10:45,176 remember events that coincide with our beliefs, 166 00:10:45,177 --> 00:10:47,631 and don't take notice events that don't. 167 00:10:48,000 --> 00:10:50,907 This is why you can walk out of an hour-long session with a psychic 168 00:10:50,908 --> 00:10:54,497 who asked 200 questions, made 300 probing guesses, 169 00:10:54,498 --> 00:10:56,559 of which maybe 10 were close to meaningful 170 00:10:56,560 --> 00:10:59,525 and say "Wow! She knew everything about me!" 171 00:11:00,335 --> 00:11:02,305 Many hospital workers think that 172 00:11:02,306 --> 00:11:04,276 a full moon means a crazy night in the ER. 173 00:11:04,745 --> 00:11:08,277 They all remember those crazy nights when there WAS a full moon, 174 00:11:08,278 --> 00:11:09,278 thus confirming the belief, 175 00:11:09,279 --> 00:11:11,172 but they tend to forget the crazy nights 176 00:11:11,173 --> 00:11:13,065 when there wasn't a full moon. 177 00:11:13,468 --> 00:11:17,066 The data shows that full moon nights are no busier than any other, 178 00:11:17,067 --> 00:11:20,890 but we believe the myth because of confirmation bias. 179 00:11:24,891 --> 00:11:27,630 Many people will often confuse correlation with causation. 180 00:11:27,634 --> 00:11:30,045 If you happened to take an herbal supplement 181 00:11:30,046 --> 00:11:32,456 around the same time your cancer went into remission, 182 00:11:32,457 --> 00:11:36,242 you're likely to think the supplement caused the remission. 183 00:11:36,663 --> 00:11:40,250 We confuse correlation with causation. 184 00:11:41,000 --> 00:11:42,251 Here's a valid correlation: 185 00:11:42,878 --> 00:11:46,357 People who eat a lot of rice tend to have black hair. 186 00:11:46,970 --> 00:11:49,320 I think we can all come up with perfectly logical reasons 187 00:11:49,321 --> 00:11:51,620 why these two things happen to go together. 188 00:11:51,621 --> 00:11:53,893 But fortunately, I don't think 189 00:11:53,894 --> 00:11:56,166 too many of us think one causes the other. 190 00:11:57,000 --> 00:11:58,644 Here's another valid correlation: 191 00:11:58,645 --> 00:12:01,493 Autistic children are often diagnosed 192 00:12:01,494 --> 00:12:04,341 shortly after receiving their regular vaccinations. 193 00:12:04,342 --> 00:12:08,219 The reason for this correlation is simply that vaccination age just 194 00:12:08,220 --> 00:12:12,097 happens to be about the same age that autism symptoms become apparent. 195 00:12:12,098 --> 00:12:14,950 But many people have wrongly drawn a 196 00:12:14,951 --> 00:12:17,803 causal relationship, and look at all the trouble that's resulted. 197 00:12:18,519 --> 00:12:20,335 Some people are actually preventing 198 00:12:20,336 --> 00:12:22,250 their children from getting vaccinated, 199 00:12:22,285 --> 00:12:24,164 due to a lack of critical thinking, 200 00:12:24,300 --> 00:12:26,760 and irresponsible promotion of alarmism 201 00:12:26,761 --> 00:12:29,221 and misinformation by the media. 202 00:12:29,713 --> 00:12:33,222 Correlation is not necessarily causation. 203 00:12:36,001 --> 00:12:37,801 A red herring is a distraction from 204 00:12:37,802 --> 00:12:39,601 following a logical line of evidence. 205 00:12:39,602 --> 00:12:41,451 In the old days, if a bloodhound was on 206 00:12:41,452 --> 00:12:43,301 your trail, it was believed that 207 00:12:43,302 --> 00:12:45,151 dragging a red herring across your path 208 00:12:45,152 --> 00:12:47,000 would distract the bloodhound off your scent. 209 00:12:47,565 --> 00:12:49,560 Red herrings, therefore, are irrelevant 210 00:12:49,561 --> 00:12:51,556 pieces of information thrown into an 211 00:12:51,557 --> 00:12:55,430 argument to distract you from the real topic. 212 00:12:55,431 --> 00:12:57,820 Red herrings are a favorite of conspiracy theorists. 213 00:12:58,292 --> 00:13:00,611 If you listen to the people who try to 214 00:13:00,612 --> 00:13:02,930 convince us that September 11 was perpetrated by our own government, 215 00:13:02,931 --> 00:13:06,333 their evidence consists of virtually nothing but red herrings. 216 00:13:06,910 --> 00:13:08,518 Who crashed the planes into the buildings? 217 00:13:09,000 --> 00:13:11,968 "Well, Dick Cheney had business interests in the middle east." 218 00:13:11,969 --> 00:13:15,043 Maybe so, but who crashed the planes into the buildings? 219 00:13:15,600 --> 00:13:19,380 "Well, the leaseholder had an insurance policy on the skyscrapers." 220 00:13:20,091 --> 00:13:23,400 Maybe so, but who crashed the planes into the buildings? 221 00:13:23,800 --> 00:13:25,700 "George Bush's younger brother Marvin 222 00:13:25,701 --> 00:13:27,658 was a principal in a security company, 223 00:13:27,659 --> 00:13:30,400 and the World Trade Center was one of their clients. " 224 00:13:30,980 --> 00:13:34,150 Maybe so, but who crashed the planes into the buildings? 225 00:13:34,430 --> 00:13:36,548 "Brian Dunning visited the World Trade Center 226 00:13:36,549 --> 00:13:38,571 only two years before they collapsed, 227 00:13:38,606 --> 00:13:40,593 and isn't it interesting that he did 228 00:13:40,594 --> 00:13:44,638 a podcast episode debunking 9/11 conspiracy claims?" 229 00:13:48,642 --> 00:13:50,068 Red herrings. 230 00:13:50,069 --> 00:13:52,477 These are irrelevant distractions that 231 00:13:52,478 --> 00:13:54,886 do not in any way address the point under discussion, 232 00:13:55,000 --> 00:13:57,485 they merely have the appearance of relevance 233 00:13:57,486 --> 00:13:59,970 because some of the names or places are the same. 234 00:14:00,526 --> 00:14:01,826 Be on the lookout for them. 235 00:14:01,827 --> 00:14:04,833 And be the bloodhound that keeps his nose on the trail; 236 00:14:04,834 --> 00:14:07,840 don't follow the red herring. 237 00:14:11,001 --> 00:14:12,776 While we're on the subject of conspiracy theorists, 238 00:14:12,777 --> 00:14:14,716 let's talk about their other favorite device. 239 00:14:15,050 --> 00:14:17,715 It's called "Proof by Verbosity", 240 00:14:17,716 --> 00:14:20,380 and it consists of laying out huge volumes of information, 241 00:14:20,415 --> 00:14:23,712 more claims and allegations on more subjects about 242 00:14:23,713 --> 00:14:27,425 more people and ideas than anyone could ever possibly respond to. 243 00:14:27,963 --> 00:14:29,635 Such a blizzard of information 244 00:14:29,636 --> 00:14:33,360 gives the appearance of being comprehensive and thoroughly researched. 245 00:14:33,361 --> 00:14:35,760 "If they have all that amazing amount of evidence, 246 00:14:35,761 --> 00:14:37,600 their claim MUST be true!" 247 00:14:38,214 --> 00:14:40,532 But it's not the quantity of information that matters, 248 00:14:40,533 --> 00:14:42,850 it's the quality of information. 249 00:14:42,851 --> 00:14:45,776 You can stack cowpies as high as you want; 250 00:14:45,777 --> 00:14:48,226 they won't turn into a bar of gold. 251 00:14:49,300 --> 00:14:52,316 Pointing out that the evil government fluoridates our water supply 252 00:14:52,317 --> 00:14:55,255 does not support the claim that a particular brand of 253 00:14:55,256 --> 00:14:58,450 magically "ionized water" cures cancer. 254 00:14:59,060 --> 00:15:02,300 Makes no difference whether it's true or not, it's irrelevant. 255 00:15:02,301 --> 00:15:05,120 Piling on red herring after red herring 256 00:15:05,121 --> 00:15:07,940 will never amount to useful evidence. 257 00:15:09,590 --> 00:15:12,025 Pay attention and soon you'll run into 258 00:15:12,026 --> 00:15:14,460 another claim supported with Proof By Verbosity. 259 00:15:14,911 --> 00:15:16,703 It might be another conspiracy theory, 260 00:15:16,704 --> 00:15:18,500 it might be an advertisement for 261 00:15:18,501 --> 00:15:21,000 a new type of water with medicinal properties, 262 00:15:21,465 --> 00:15:25,001 it might be an herbal product claiming to detoxify your body. 263 00:15:25,440 --> 00:15:27,995 Look at all the wild claims they make, 264 00:15:27,996 --> 00:15:30,752 and take careful note of how many of them 265 00:15:30,753 --> 00:15:34,950 are actually directly relevant, and specific enough to be testable. 266 00:15:35,432 --> 00:15:37,495 Notice how it would be impractical 267 00:15:37,496 --> 00:15:41,135 to try and respond individually to each of these many claims. 268 00:15:41,136 --> 00:15:44,066 It's an endless game of whack-a-mole. 269 00:15:44,400 --> 00:15:46,985 The only way to win? Don't play. 270 00:15:50,601 --> 00:15:54,514 Virtually every pseudoscientific claim credits some form of "energy". 271 00:15:54,515 --> 00:15:56,922 Life force, chi, negative energy, 272 00:15:56,923 --> 00:15:59,913 positive energy, the body's energy fields - 273 00:15:59,914 --> 00:16:01,714 all meaningless nonsense, 274 00:16:01,715 --> 00:16:03,900 which sound plausible simply because they 275 00:16:03,901 --> 00:16:07,835 throw in a scientific sounding word: Energy. 276 00:16:08,090 --> 00:16:10,495 New Age practitioners seem to think that 277 00:16:10,496 --> 00:16:12,900 energy is a hovering, glowing cloud 278 00:16:12,901 --> 00:16:14,300 that can go wherever it's needed 279 00:16:14,301 --> 00:16:15,838 and from which adepts can 280 00:16:15,839 --> 00:16:19,220 draw power and feel rejuvenated or accomplish healings. 281 00:16:19,221 --> 00:16:23,279 Imagine a vaporous creature from the original Star Trek series, 282 00:16:23,280 --> 00:16:27,020 and you'll have a good idea of what New Agers think energy is. 283 00:16:27,460 --> 00:16:31,560 Energy is a measurement of something's ability to perform work. 284 00:16:31,900 --> 00:16:33,081 Given this context, 285 00:16:33,082 --> 00:16:36,500 when spiritualists talk about your body's energy fields, 286 00:16:36,735 --> 00:16:39,494 they're really saying nothing that's even remotely meaningful. 287 00:16:39,917 --> 00:16:42,660 Here's a good test. When you hear the word "energy" 288 00:16:42,661 --> 00:16:47,370 used in a spiritual or paranormal sense, substitute the phrase 289 00:16:47,371 --> 00:16:52,620 "measurable work capability". Does the usage still make sense? 290 00:16:53,500 --> 00:16:55,246 There's a good reason why 291 00:16:55,247 --> 00:16:57,481 you don't hear medical doctors or pharmacists 292 00:16:57,482 --> 00:16:59,715 talking about energy fields: 293 00:17:00,350 --> 00:17:01,500 it's meaningless. 294 00:17:05,201 --> 00:17:06,900 This is usually a really frail excuse 295 00:17:06,901 --> 00:17:08,600 for why mainstream scientists don't 296 00:17:08,601 --> 00:17:10,828 take their claim seriously, 297 00:17:10,829 --> 00:17:13,055 why the product is not approved by the FDA, 298 00:17:13,056 --> 00:17:16,602 or why scientific journals won't publish their articles. 299 00:17:16,603 --> 00:17:18,137 You'll often hear this in the form of a 300 00:17:18,138 --> 00:17:20,594 a conspiracy of the medical establishment 301 00:17:20,595 --> 00:17:22,190 to suppress a quack cure because 302 00:17:22,191 --> 00:17:26,100 it's in the interest of the medical industry to keep you sick. 303 00:17:26,660 --> 00:17:28,655 In fact, any doctor or pharmaceutical company 304 00:17:28,656 --> 00:17:30,650 that could develop a new cure 305 00:17:30,651 --> 00:17:33,415 would make a fortune; they'd never suppress it. 306 00:17:33,975 --> 00:17:37,000 The same goes for auto manufacturers worldwide who are said to be 307 00:17:37,001 --> 00:17:40,240 "suppressing" new efficient engine technologies. 308 00:17:40,840 --> 00:17:43,437 As much as some people with particular ideological agendas 309 00:17:43,438 --> 00:17:48,438 would like you to believe it, science never suppresses good science. 310 00:17:51,985 --> 00:17:56,383 As we've seen time and time again, by no definition can "all natural" 311 00:17:56,384 --> 00:17:59,050 mean that a product is safe or healthy. 312 00:17:59,480 --> 00:18:03,108 I'm standing next to a gigantic stand of poison oak. 313 00:18:03,800 --> 00:18:08,920 Consider other all-natural compounds like hemlock, mercury, lead, 314 00:18:08,921 --> 00:18:13,940 toadstools, box jellyfish neurotoxin, asbestos - 315 00:18:14,167 --> 00:18:16,143 not to mention a nearly infinite 316 00:18:16,144 --> 00:18:18,120 number of toxic bacteria and viruses - 317 00:18:18,121 --> 00:18:23,171 E. coli, salmonella, bubonic plague, smallpox. 318 00:18:24,136 --> 00:18:26,820 For those natural compounds that are not harmful, 319 00:18:26,821 --> 00:18:29,500 synthetic versions have been engineered in many cases 320 00:18:29,501 --> 00:18:32,060 to make them even safer, more effective, 321 00:18:32,061 --> 00:18:34,810 or able to be produced in large quantities. 322 00:18:35,889 --> 00:18:38,488 All natural? Often that's a great thing. 323 00:18:38,489 --> 00:18:40,936 Just as often, it's not. 324 00:18:44,451 --> 00:18:46,865 Some claimants suggest that it's moral, ethical, 325 00:18:46,866 --> 00:18:49,280 or politically correct to accept their claims, 326 00:18:49,281 --> 00:18:51,425 to redirect your attention from the fact 327 00:18:51,426 --> 00:18:53,677 that they may not be scientifically sound. 328 00:18:53,678 --> 00:18:56,069 In some cases, such as the 329 00:18:56,070 --> 00:18:58,460 anti-vaccine or anti-fluoridation activists, 330 00:18:58,461 --> 00:19:01,109 proponents try to use the court system to force 331 00:19:01,110 --> 00:19:03,757 their beliefs to be adopted 332 00:19:03,758 --> 00:19:06,288 in place of what we've learned through science. 333 00:19:07,145 --> 00:19:09,900 Generally, when a theory is scientifically sound, 334 00:19:09,901 --> 00:19:12,342 even if it's brand new it will eventually 335 00:19:12,343 --> 00:19:14,900 find its way into the educational curriculum. 336 00:19:14,901 --> 00:19:18,337 Good science is done in the lab - not in the courts, 337 00:19:18,338 --> 00:19:22,484 not in protest marches, not in blogs, and not on Oprah. 338 00:19:22,485 --> 00:19:26,200 A political or cultural campaign to legalize or promote 339 00:19:26,201 --> 00:19:30,759 some product or claim is a major indicator that it's bogus. 340 00:19:30,760 --> 00:19:35,760 When you learn to identify these warning signs 341 00:19:35,761 --> 00:19:38,700 and many others like them, this list is certainly not complete, 342 00:19:38,701 --> 00:19:41,870 you'll find that you start seeing them everywhere. 343 00:19:41,871 --> 00:19:44,127 And if you're having a conversation with someone who's 344 00:19:44,128 --> 00:19:46,346 trying to convince you to try some 345 00:19:46,347 --> 00:19:48,565 herbal therapy or New Age meditation, 346 00:19:48,566 --> 00:19:51,215 you can point out these fallacies in their arguments 347 00:19:51,216 --> 00:19:54,660 and it strips them of the tools they depend on the most. 348 00:19:56,651 --> 00:19:58,833 Now that we understand what to look for, 349 00:19:58,834 --> 00:20:01,015 let's try applying these skills 350 00:20:01,016 --> 00:20:03,000 to some actual claims out there. 351 00:20:03,354 --> 00:20:05,780 But keep in mind that critical thinking 352 00:20:05,781 --> 00:20:08,206 must not be just about debunking. 353 00:20:08,207 --> 00:20:12,790 There’s no benefit in debunking for its own sake. Rather, debunking 354 00:20:12,791 --> 00:20:17,890 is only necessary when pseudoscience stands in the way of progress 355 00:20:17,891 --> 00:20:20,970 and then, it’s critical! 356 00:20:26,836 --> 00:20:30,650 Precognition is where you dream or imagine or foresee some event 357 00:20:30,651 --> 00:20:34,285 that later comes true, when there's no possible way you could 358 00:20:34,286 --> 00:20:35,217 have known about it. 359 00:20:35,979 --> 00:20:39,218 One of the stories or precognition you hear most often is of someone 360 00:20:39,219 --> 00:20:40,840 thinking or dreaming about another person only to find later that 361 00:20:40,841 --> 00:20:48,000 that person died at that same moment. It sounds like proof positive 362 00:20:48,001 --> 00:20:51,892 that there must have been some psychic connection. 363 00:20:52,810 --> 00:20:56,523 French Physicists Georges Charpak and Henri Broch made a neat 364 00:20:56,524 --> 00:21:01,200 calculation to show that this is not only possible, it's inevitable. 365 00:21:01,201 --> 00:21:05,744 On average it should happen to about 1 in every 150 people 366 00:21:05,850 --> 00:21:07,700 sometime in their lifetime. 367 00:21:09,055 --> 00:21:12,701 Assume that everyone knows about 10 people who die each year - 368 00:21:12,702 --> 00:21:14,941 either family, acquaintances, 369 00:21:14,942 --> 00:21:17,180 or mostly celebrities and famous people - 370 00:21:17,181 --> 00:21:21,242 people who might pop into your thoughts no more than once a year. 371 00:21:21,785 --> 00:21:26,141 There are 105,120 five-minute intervals in a year 372 00:21:26,142 --> 00:21:28,700 in which each of those 10 people might die. 373 00:21:29,000 --> 00:21:34,226 That gives a 1 in 10,512 chance that you'll think about someone 374 00:21:34,227 --> 00:21:38,602 during the exact same 5-minute interval in which they happen to die, 375 00:21:38,603 --> 00:21:40,215 in any given year. 376 00:21:40,700 --> 00:21:42,575 That doesn't sound very probable by itself, 377 00:21:42,576 --> 00:21:44,450 but consider that there are 378 00:21:44,451 --> 00:21:50,000 300 million people in the United States. This improbable coincidence 379 00:21:50,001 --> 00:21:55,174 must happen to about 28,500 Americans every year. 380 00:21:55,500 --> 00:21:57,800 Only a tiny percentage of those get their stories 381 00:21:57,801 --> 00:22:01,050 on television or in print, but it's enough to convince 382 00:22:01,051 --> 00:22:05,780 an uncritical layperson that precognition and psychic connections 383 00:22:05,781 --> 00:22:07,590 must be real. 384 00:22:08,759 --> 00:22:11,700 And when you relax the criteria even slightly - 385 00:22:11,701 --> 00:22:14,650 you think or dream about someone, then next time you talk to them 386 00:22:14,651 --> 00:22:17,779 you find that something unpleasant has happened in their life - 387 00:22:17,780 --> 00:22:23,118 the probability goes up exponentially, by a factor of millions. 388 00:22:23,119 --> 00:22:27,000 The mathematics behind this concept universally apply 389 00:22:27,001 --> 00:22:31,400 to all pseudosciences that depend on extraordinary coincidences 390 00:22:31,401 --> 00:22:32,381 for their support. 391 00:22:32,850 --> 00:22:37,355 The Law of Large Numbers - the inevitability of improbable events - 392 00:22:37,356 --> 00:22:41,224 proves that the most bizarre coincidences are merely 393 00:22:41,225 --> 00:22:42,949 mathematical certainties. 394 00:22:43,400 --> 00:22:48,375 Understand the math, don't turn first to paranormal explanations. 395 00:22:54,980 --> 00:22:58,450 Next, let's consider complementary and alternative medicine. 396 00:22:58,451 --> 00:23:01,438 You'd think that with a century of modern medical science behind us, 397 00:23:01,439 --> 00:23:05,178 people would not still be looking to the ancient state of knowledge 398 00:23:05,179 --> 00:23:06,600 when it comes to their health. 399 00:23:06,601 --> 00:23:09,760 But, unfortunately, it seems that the more things change, 400 00:23:09,761 --> 00:23:11,720 the more they stay the same. 401 00:23:12,200 --> 00:23:15,770 Just a tiny sampling of products and techniques still being sold, 402 00:23:15,771 --> 00:23:19,136 still in demand among 21st century Americans, 403 00:23:19,137 --> 00:23:22,850 and with no empirical or plausible hypothetical foundations: 404 00:23:22,851 --> 00:23:27,500 Reflexology. Homeopathy. lonized jewelry. Magnet therapy. 405 00:23:27,501 --> 00:23:30,800 Therapeutic touch. Colonic irrigation. Chiropractic. 406 00:23:30,801 --> 00:23:33,801 Herbal detoxification. Vitamin megadosing. Psychic healing. 407 00:23:33,802 --> 00:23:39,640 New Age blessings. Detoxifying footpads and foot baths. Naturopathy. 408 00:23:39,641 --> 00:23:45,000 Aromatherapy. Bioidentical hormone therapy. Chelation. Iridology... 409 00:23:52,778 --> 00:23:56,089 You'll notice that these products are not FDA approved. 410 00:23:56,090 --> 00:23:59,777 It's legal to sell anything you want that's not overtly dangerous, 411 00:23:59,778 --> 00:24:03,120 so long as you don't claim that it is intended to diagnose, 412 00:24:03,121 --> 00:24:07,180 treat, cure, or prevent any disease or illness. 413 00:24:07,510 --> 00:24:11,320 And that's how billions of dollars of worthless "supplements" 414 00:24:11,321 --> 00:24:12,900 are sold every year. 415 00:24:13,740 --> 00:24:16,850 They usually claim that their product has wellness benefits, 416 00:24:16,851 --> 00:24:19,420 but in order to avoid running afoul of the law, 417 00:24:19,421 --> 00:24:21,750 they leave these claims uselessly vague, 418 00:24:21,751 --> 00:24:25,787 saying that their product "restores balance", "builds the blood", 419 00:24:25,788 --> 00:24:29,650 "boosts the immune system", "restores vitality" or some other claim 420 00:24:29,651 --> 00:24:32,850 that's medically meaningless but that sounds reasonable 421 00:24:32,851 --> 00:24:34,500 to an uncritical layperson. 422 00:24:35,000 --> 00:24:38,200 When a product does have merit and warrants FDA approval, 423 00:24:38,201 --> 00:24:40,700 this merit is established through a process called 424 00:24:40,701 --> 00:24:43,150 the randomized controlled trial, 425 00:24:43,151 --> 00:24:45,600 more commonly called a clinical trial. 426 00:24:45,601 --> 00:24:48,650 A clinical trial is a very special process. 427 00:24:48,651 --> 00:24:51,000 It's very different from the way most alternative products 428 00:24:51,001 --> 00:24:53,345 demonstrate their effectiveness, which is through 429 00:24:53,380 --> 00:24:55,881 personal testimonials and "studies". 430 00:24:56,775 --> 00:24:59,750 Spend 5 minutes browsing through Wikipedia, and congratulations, 431 00:24:59,751 --> 00:25:04,486 you've just completed a "study". Spend 2 minutes rubbing your chin 432 00:25:04,487 --> 00:25:06,423 thoughtfully and looking at the sky, 433 00:25:06,424 --> 00:25:08,360 and you've just completed a "study". 434 00:25:08,361 --> 00:25:11,700 You can now legally sell your product with the claim 435 00:25:11,701 --> 00:25:16,500 "Studies show that this product will repolarize your energy fields". 436 00:25:16,900 --> 00:25:21,540 Not good enough for the FDA. To conduct a randomized controlled trial, 437 00:25:21,541 --> 00:25:24,400 a statistician will select a sample size large enough 438 00:25:24,401 --> 00:25:26,460 to produce a significant result. 439 00:25:26,800 --> 00:25:30,500 Care must be taken that the test subjects are properly representative 440 00:25:30,501 --> 00:25:34,474 of the target population, and not tainted by selection biases 441 00:25:34,475 --> 00:25:36,286 that might skew the results. 442 00:25:36,600 --> 00:25:39,700 The subjects are blinded, knowing as little as possible about 443 00:25:39,701 --> 00:25:41,300 what's being tested. 444 00:25:41,301 --> 00:25:45,290 They are randomly and blindly assigned to one of several groups. 445 00:25:46,000 --> 00:25:48,660 There may be a group that will receive the treatment being studied; 446 00:25:48,661 --> 00:25:51,300 a group receiving an established treatment; 447 00:25:51,301 --> 00:25:53,900 and always at least one control group receiving 448 00:25:53,901 --> 00:25:56,190 a control or placebo treatment. 449 00:25:57,446 --> 00:25:59,545 Test administrators are also blinded 450 00:25:59,546 --> 00:26:01,645 - this is called double-blinding - 451 00:26:01,646 --> 00:26:04,892 such that they don't know what group each subject is assigned to, 452 00:26:04,893 --> 00:26:07,000 and whenever possible, they also don't know 453 00:26:07,001 --> 00:26:09,620 what the treatment is that they are administering. 454 00:26:10,200 --> 00:26:13,742 Everything is coded to avoid experimenter bias and to cancel out 455 00:26:13,743 --> 00:26:15,980 any effects like patients trying to respond 456 00:26:15,981 --> 00:26:18,678 the way they feel the experimenters want them to. 457 00:26:19,400 --> 00:26:21,676 The trial lasts long enough to satisfy 458 00:26:21,677 --> 00:26:23,853 the statisticians and the scientists. 459 00:26:24,350 --> 00:26:28,383 Finally, when the results are tabulated by a blinded statistician 460 00:26:28,384 --> 00:26:31,500 (this is called triple-blinding), we get the results. 461 00:26:31,720 --> 00:26:34,619 The cloaks of anonymity are whisked aside, 462 00:26:34,620 --> 00:26:37,890 and we finally learn for a statistical certainty 463 00:26:37,891 --> 00:26:41,160 which treatments are effective, and which are not. 464 00:26:43,111 --> 00:26:47,197 When this process shows significant benefits for a new treatment, 465 00:26:47,198 --> 00:26:49,487 and the trial can be repeated by other 466 00:26:49,488 --> 00:26:52,003 experimenters and yields similar results, 467 00:26:52,004 --> 00:26:55,086 then, and only then, do scientists say that this is 468 00:26:55,087 --> 00:26:58,050 a product that works, and is supported by evidence. 469 00:26:59,600 --> 00:27:03,900 Let's pick just one alternative medicine to examine in closer detail. 470 00:27:03,901 --> 00:27:08,043 Homeopathy. This is a system, invented around 1800, 471 00:27:08,044 --> 00:27:12,742 intended to bring into balance your four basic bodily humors 472 00:27:12,743 --> 00:27:16,285 - blood, phlegm, yellow bile, and black bile - 473 00:27:16,286 --> 00:27:19,633 by ingesting a infinitesimally small amount 474 00:27:19,634 --> 00:27:22,600 of whatever poison caused the imbalance. 475 00:27:23,124 --> 00:27:26,136 Clearly, all of these fundamental assumptions 476 00:27:26,137 --> 00:27:30,000 homeopathy is based on are now known to be complete nonsense. 477 00:27:31,150 --> 00:27:33,745 Homeopathy is about extreme dilution. 478 00:27:33,746 --> 00:27:37,882 The greater the dilution, the more effective the treatment. 479 00:27:37,883 --> 00:27:42,678 A tiny amount of extract, usually from some herb, is diluted in water, 480 00:27:42,679 --> 00:27:45,988 far past the point of being chemically pure water. 481 00:27:45,989 --> 00:27:49,648 Early in the dilution process, they agitate it, 482 00:27:49,649 --> 00:27:53,307 and this is said to give the water a "spiritual imprint" 483 00:27:53,308 --> 00:27:57,436 of the original compound, and it can then be diluted infinitely 484 00:27:57,437 --> 00:28:00,500 without losing its effectiveness. This water is 485 00:28:00,501 --> 00:28:03,500 then sold as is, or is infused into sugar pills. 486 00:28:05,000 --> 00:28:08,426 Let's look at some of these. These come in pill form. 487 00:28:08,427 --> 00:28:10,330 These are standard sugar pills, 488 00:28:10,331 --> 00:28:12,329 same as you can get at a pharmacy 489 00:28:12,330 --> 00:28:15,660 - sucrose and lactose, are the only listed ingredients. 490 00:28:15,661 --> 00:28:18,420 Each pill has supposedly been infused 491 00:28:18,421 --> 00:28:21,402 with a single drop of the diluted water. 492 00:28:21,403 --> 00:28:25,835 Essentially it's a very small hard candy, without any flavoring. 493 00:28:29,299 --> 00:28:32,581 This one is a 30C dilution of sulphur. 494 00:28:32,582 --> 00:28:37,160 That doesn't mean 1 part sulphur and 30 parts water; 495 00:28:37,161 --> 00:28:41,565 it means C, or roman numeral 100, to the 30th power, 496 00:28:41,566 --> 00:28:45,167 or 10^60, which is 1 followed by 60 zeroes. 497 00:28:46,068 --> 00:28:50,947 Chemical purity is related to Avogadro's number, 6x10^23, 498 00:28:50,982 --> 00:28:55,826 so technically this solution is 37 orders of magnitude 499 00:28:55,827 --> 00:28:58,560 more pure than chemically pure. 500 00:28:59,000 --> 00:29:01,100 This is far more diluted than one sulphur 501 00:29:01,135 --> 00:29:02,927 atom in all the oceans of the planet. 502 00:29:03,580 --> 00:29:06,284 How likely is it that there is even a single molecule 503 00:29:06,285 --> 00:29:07,837 of sulphur in this bottle? 504 00:29:08,250 --> 00:29:10,860 Impossible. It's pure sugar. 505 00:29:12,646 --> 00:29:15,297 This whole shelf in the pharmacy, 506 00:29:15,298 --> 00:29:18,650 simply pure sugar, infused with pure water. 507 00:29:22,174 --> 00:29:25,536 If all of this stuff is actually unsupported by any good evidence, 508 00:29:25,571 --> 00:29:28,899 that means that it doesn't really work. 509 00:29:28,900 --> 00:29:31,416 But lots of people believe that it does. 510 00:29:31,417 --> 00:29:34,016 Smart people, your friends and neighbors, 511 00:29:34,017 --> 00:29:36,181 and the professionals you work with. 512 00:29:36,182 --> 00:29:40,100 Let's look at some of the reasons smart people believe weird things. 513 00:29:41,339 --> 00:29:43,906 First of all, the unexplained is cool! 514 00:29:43,907 --> 00:29:46,541 Who doesn't love a fascinating subject? 515 00:29:46,542 --> 00:29:48,746 Whether it's the Loch Ness Monster 516 00:29:48,747 --> 00:29:51,988 or a black hole at the center of our galaxy, it's cool! 517 00:29:51,989 --> 00:29:53,500 Or what about a new meditation technique 518 00:29:53,501 --> 00:29:55,579 that will let you change your body's physical appearance? 519 00:29:56,800 --> 00:29:59,100 We're all naturally predisposed 520 00:29:59,101 --> 00:30:01,500 to be excited about new weird stuff. 521 00:30:01,946 --> 00:30:06,569 Not even the smartest people you know are immune to this. It's human. 522 00:30:07,000 --> 00:30:09,008 Second, simple answers are seductive. 523 00:30:09,009 --> 00:30:11,070 You go to your doctor and he tells you 524 00:30:11,071 --> 00:30:13,404 "Gee I'm sorry, but you have kidney failure, 525 00:30:13,405 --> 00:30:16,514 and you're going to need dialysis for the rest of your life. " 526 00:30:17,180 --> 00:30:21,109 Your neighbor, who sells an exotic fruit juice from Brazil says 527 00:30:21,110 --> 00:30:25,100 "Hey no problem, drink this expensive juice, and you'll be cured. " 528 00:30:25,720 --> 00:30:30,117 Which sounds more attractive? Is there any surprise that people 529 00:30:30,118 --> 00:30:33,166 who sell nonsense continue to get customers? 530 00:30:33,167 --> 00:30:36,586 Most pseudosciences sell easy answers. We all want 531 00:30:36,587 --> 00:30:39,737 to believe that anything is attainable and easy. 532 00:30:40,815 --> 00:30:45,738 Third, our inquisitive nature encourages us to focus on possibilities. 533 00:30:45,739 --> 00:30:48,200 Scientific explanations are called theories, 534 00:30:48,201 --> 00:30:50,562 and they always are and always will be 535 00:30:50,563 --> 00:30:54,290 subject to improvement or change as we make new discoveries. 536 00:30:54,900 --> 00:30:58,267 No matter how solid our foundation of knowledge is, 537 00:30:58,268 --> 00:31:02,698 and no matter how comprehensively it's validated by experimentation, 538 00:31:02,699 --> 00:31:05,909 every theory will always be subject to improvement. 539 00:31:06,840 --> 00:31:09,559 Some people take this inherent incompleteness 540 00:31:09,560 --> 00:31:11,687 of any theory to its logical extreme. 541 00:31:11,688 --> 00:31:15,380 They latch onto that speck of possibility that a theory is wrong, 542 00:31:15,381 --> 00:31:17,410 and they give that speck equal or 543 00:31:17,411 --> 00:31:19,439 greater significance than the theory! 544 00:31:19,440 --> 00:31:23,411 "Gravity is just a theory, it could be wrong; an alternate possibility 545 00:31:23,412 --> 00:31:26,767 is that the Earth is expanding and pushing against our feet. " 546 00:31:27,484 --> 00:31:29,741 Let Einstein and the others hold up 547 00:31:29,742 --> 00:31:32,063 their end; they know their business. 548 00:31:32,064 --> 00:31:35,325 Give our strongest theories the respect they are due. 549 00:31:35,326 --> 00:31:37,392 It is rational to accept our best 550 00:31:37,393 --> 00:31:40,085 theories even if you don't understand them. 551 00:31:40,086 --> 00:31:43,198 It is irrational to reject them for that reason, 552 00:31:43,199 --> 00:31:45,760 or to claim that you know better. 553 00:31:46,760 --> 00:31:50,405 Fourth, people simply lack the tools for critical thinking. 554 00:31:50,406 --> 00:31:52,875 We love the unexplained; we love easy answers; 555 00:31:52,876 --> 00:31:55,029 we hate complicated stuff. 556 00:31:55,030 --> 00:31:58,466 And nobody's ever given us tools, like those we talked 557 00:31:58,467 --> 00:32:01,527 about earlier, to tell science from pseudoscience. 558 00:32:01,528 --> 00:32:05,351 It's no wonder that most people, no matter how smart they are, 559 00:32:05,352 --> 00:32:08,446 believe in all sorts of crazy stuff that's not true. 560 00:32:11,950 --> 00:32:15,708 Most of us rely on pop culture for our exposure to science. 561 00:32:15,709 --> 00:32:18,966 As a result, our knowledge is generally quite poor, 562 00:32:18,967 --> 00:32:22,097 and that illiteracy is constantly being reinforced. 563 00:32:22,098 --> 00:32:26,076 What this exposure never seems to include is healthy skepticism. 564 00:32:26,077 --> 00:32:29,780 Don't expect pop culture to arm you with the tools you need. 565 00:32:29,781 --> 00:32:33,543 You will need to seek those out, and then apply them, yourself. 566 00:32:35,630 --> 00:32:38,325 So we know what the red flags are, and 567 00:32:38,326 --> 00:32:41,020 we understand why people ignore them. 568 00:32:41,021 --> 00:32:44,065 What can we do to become better critical 569 00:32:44,066 --> 00:32:47,110 thinkers, and to help other people do the same? 570 00:32:47,830 --> 00:32:50,000 Number one, Act Locally. 571 00:32:50,001 --> 00:32:52,216 The first thing you can do is to start 572 00:32:52,217 --> 00:32:54,431 actively looking for the red flags. 573 00:32:54,432 --> 00:32:57,578 Keep your eyes and ears open for claims of 574 00:32:57,579 --> 00:33:01,090 ancient Chinese wisdom, the body's energy fields, 575 00:33:01,091 --> 00:33:05,400 all-natural ingredients, pictures of people in lab coats, 576 00:33:05,401 --> 00:33:08,918 and television shows that uncritically presume the existence 577 00:33:08,919 --> 00:33:11,470 of ghosts or psychic powers. 578 00:33:11,471 --> 00:33:16,014 And then, question it. Research it. Go online and do a search. 579 00:33:16,015 --> 00:33:18,550 But, beware of your sources. 580 00:33:18,551 --> 00:33:20,797 A Google search for virtually any 581 00:33:20,798 --> 00:33:23,043 pseudoscience is likely to bring up sites that 582 00:33:23,044 --> 00:33:26,622 are commercially dedicated to promoting some product or concept, 583 00:33:26,623 --> 00:33:29,318 and you're not going to find criticism there. 584 00:33:29,319 --> 00:33:32,589 Wikipedia articles about controversial topics 585 00:33:32,590 --> 00:33:35,860 always have a section on Criticism or Skepticism. 586 00:33:35,861 --> 00:33:40,220 Follow those links. Read the references on the bottom of the page. 587 00:33:40,800 --> 00:33:43,675 Your friend recommends acupuncture, 588 00:33:43,676 --> 00:33:47,207 or thinks aliens landed in Roswell in 1947? 589 00:33:47,208 --> 00:33:50,240 Go and actively search for scholarly criticism, 590 00:33:50,241 --> 00:33:53,453 then make an informed decision. 591 00:33:55,000 --> 00:33:57,000 Number two, Act Globally. 592 00:33:57,001 --> 00:33:59,640 Take a stand when your community considers the question 593 00:33:59,641 --> 00:34:02,786 "Should education and the media be balanced?" 594 00:34:02,787 --> 00:34:05,834 Isn’t it fair and better to show both sides? 595 00:34:05,835 --> 00:34:10,100 Aren't free speech and academic freedom of paramount importance? 596 00:34:11,000 --> 00:34:12,400 Well, that depends. 597 00:34:12,401 --> 00:34:15,078 In matters of opinion or philosophy, 598 00:34:15,079 --> 00:34:17,904 where "academic freedom" applies, yes. 599 00:34:17,905 --> 00:34:20,729 In matters of science, absolutely not. 600 00:34:20,730 --> 00:34:24,700 Math class does not give equal time to 2+2=5. 601 00:34:24,701 --> 00:34:28,802 Geology class does not give equal time to Flat Earth theories. 602 00:34:28,803 --> 00:34:32,950 Medical school does not give equal time to bloodletting. 603 00:34:32,951 --> 00:34:37,170 History class does not give equal time to Holocaust denial. 604 00:34:38,101 --> 00:34:41,231 Pseudoscience should never be given equal time, 605 00:34:41,232 --> 00:34:44,220 and that's not being biased or closed-minded. 606 00:34:44,221 --> 00:34:47,641 Facts and fallacies are not equally valid. 607 00:34:47,642 --> 00:34:51,327 Embrace the information that stands up to the scrutiny of testing, 608 00:34:51,328 --> 00:34:55,080 not the information that fails such scrutiny. 609 00:34:55,994 --> 00:34:57,545 You want to make a difference globally? 610 00:34:57,546 --> 00:35:01,343 Do whatever you can to end this politically correct 611 00:35:01,344 --> 00:35:04,118 fad of giving pseudoscience equal time. 612 00:35:04,119 --> 00:35:08,424 Next time your TV show or newspaper presents fallacy as fact, 613 00:35:08,425 --> 00:35:11,599 let them know that you don't support the harm they're doing. 614 00:35:11,950 --> 00:35:14,429 Next time your local school board 615 00:35:14,430 --> 00:35:16,909 wants to replace science with opinion, 616 00:35:16,910 --> 00:35:20,305 help put an end to the folly of "balanced" science. 617 00:35:20,900 --> 00:35:24,125 It might be very politically correct to want to accommodate that 5, 618 00:35:24,126 --> 00:35:29,330 but I'm sorry, the question on the board is 2+2. 619 00:35:31,020 --> 00:35:32,931 There's one final present I'd like to 620 00:35:32,932 --> 00:35:35,100 leave you with, and that's a reading list. 621 00:35:35,101 --> 00:35:37,137 Like any list it's woefully incomplete, 622 00:35:37,138 --> 00:35:40,112 but I'm going to give you what I consider the best books 623 00:35:40,113 --> 00:35:42,930 to get anyone started on the path to critical thinking. 624 00:35:44,502 --> 00:35:47,938 First off, everyone in the world should read Carl Sagan's classic 625 00:35:47,939 --> 00:35:51,729 "The Demon Haunted World: Science as a Candle in the Dark. " 626 00:35:51,730 --> 00:35:55,343 This book is the magnum opus of critical thinking for everyone. 627 00:35:55,344 --> 00:35:57,374 It's easy to read, approachable, 628 00:35:57,375 --> 00:36:00,648 and every page is fascinating no matter who you are. 629 00:36:00,649 --> 00:36:04,164 Chapter 12 includes Sagan's famous Baloney Detection Kit, 630 00:36:04,165 --> 00:36:06,539 quite possibly the handiest Swiss army knife 631 00:36:06,540 --> 00:36:08,850 for understanding our universe. 632 00:36:11,100 --> 00:36:15,979 The second book is Flim Flam, by James "The Amazing" Randi. 633 00:36:15,980 --> 00:36:19,302 Randi makes no effort to be everyone's favorite guy like Carl Sagan; 634 00:36:19,303 --> 00:36:22,390 instead he hits the nail on the head hard. 635 00:36:22,391 --> 00:36:26,999 This book is chock full of no-nonsense exposure of frauds and rip-offs. 636 00:36:27,000 --> 00:36:29,211 You'll learn how easily people can be deceived, 637 00:36:29,212 --> 00:36:31,780 and it can be a big wake-up call. 638 00:36:31,781 --> 00:36:34,247 If you want to be able to recognize when someone's taking advantage 639 00:36:34,248 --> 00:36:36,500 of you with a fraudulent product or service, 640 00:36:36,501 --> 00:36:41,980 expertise in the art of Flim Flam is your first line of defense. 641 00:36:44,000 --> 00:36:48,024 Third, I'm going to recommend a book that you probably didn't expect, 642 00:36:48,025 --> 00:36:50,725 Mark Twain's The Adventures of Huckleberry Finn. 643 00:36:50,726 --> 00:36:53,672 Mark Twain was perhaps the most effective critic 644 00:36:53,673 --> 00:36:56,619 of human ignorance and folly who ever lived. 645 00:36:56,620 --> 00:36:59,418 Although on its surface it appears to be an adventure story, 646 00:36:59,419 --> 00:37:01,669 it’s really a collection of quite 647 00:37:01,670 --> 00:37:03,919 shocking exposés of human weaknesses, 648 00:37:03,920 --> 00:37:08,122 driven by superstition, racism, greed, and ignorance. 649 00:37:08,123 --> 00:37:10,771 If you think James Randi pulls no punches, 650 00:37:10,772 --> 00:37:13,420 try re-reading Mark Twain with new eyes. 651 00:37:15,854 --> 00:37:18,200 Finally, I'm going to recommend my own book, 652 00:37:18,201 --> 00:37:21,296 Skeptoid, Critical Analysis of Pop Phenomena, 653 00:37:21,297 --> 00:37:23,300 with a foreword by James Randi. 654 00:37:23,600 --> 00:37:27,384 This is 50 short subjects based on my podcast episodes, 655 00:37:27,385 --> 00:37:29,242 quick and easy analyses of 50 phenomena 656 00:37:29,243 --> 00:37:31,100 that you've always wondered about: 657 00:37:31,150 --> 00:37:34,290 The Amityville Horror, The Philadelphia Experiment, 658 00:37:34,291 --> 00:37:37,650 organic food myths, Bigfoot, spirit orbs. 659 00:37:37,651 --> 00:37:40,987 There's something in here to challenge everyone. 660 00:37:44,450 --> 00:37:47,233 Some people criticize science by pointing out that it 661 00:37:47,234 --> 00:37:50,016 does not know everything and doesn't have all the answers. 662 00:37:50,017 --> 00:37:51,927 Obviously, this criticism is true. 663 00:37:51,928 --> 00:37:55,053 Science is all about the fact that we don't know everything. 664 00:37:55,500 --> 00:37:58,050 Science is the learning process. 665 00:37:58,500 --> 00:38:01,189 If we want to improve the world, improve 666 00:38:01,190 --> 00:38:03,879 the human condition, improve technology; 667 00:38:03,900 --> 00:38:07,980 learning, and thus science, is the essential way forward. 668 00:38:08,600 --> 00:38:11,239 When your hear someone criticize science because it 669 00:38:11,240 --> 00:38:13,878 doesn't have all the answers, don't argue with them; 670 00:38:14,000 --> 00:38:17,500 instead point out that that's the central strength of science. 671 00:38:17,501 --> 00:38:20,250 We couldn't be learning more every day 672 00:38:20,251 --> 00:38:22,999 if we presumed to already know everything. 673 00:38:23,920 --> 00:38:25,985 Some people criticize skepticism 674 00:38:25,986 --> 00:38:28,050 because it doesn't leave well enough alone. 675 00:38:28,551 --> 00:38:30,367 Many paranormal and alternative beliefs 676 00:38:30,368 --> 00:38:32,184 bring comfort to those who practice them, 677 00:38:32,185 --> 00:38:35,818 and are a positive force in many peoples' lives. 678 00:38:36,200 --> 00:38:39,264 But happiness and enlightenment are all around us in our world; 679 00:38:39,265 --> 00:38:42,328 you don't have to turn to pseudoscience to find them. 680 00:38:42,800 --> 00:38:45,972 And moreover, once we begin investing our faith 681 00:38:45,973 --> 00:38:49,144 in unsubstantiated or supernatural phenomena, 682 00:38:49,500 --> 00:38:52,006 we are contributing to the redirection of attention, 683 00:38:52,007 --> 00:38:57,100 influence, and funding away from technologies and concepts 684 00:38:57,101 --> 00:38:59,241 that have been evidenced to be 685 00:38:59,242 --> 00:39:01,382 beneficial to humanity and to our world. 686 00:39:01,800 --> 00:39:05,212 The choice between pseudoscience and science 687 00:39:05,213 --> 00:39:08,625 is the choice between stagnation and progress: 688 00:39:09,150 --> 00:39:13,575 progress toward long life, health, happiness, 689 00:39:13,576 --> 00:39:18,000 a cleaner planet, bountiful food, knowledge, and peace. 690 00:39:19,870 --> 00:39:23,317 There may indeed be undiscovered dragons in our world. 691 00:39:23,318 --> 00:39:25,909 But there is also something we know for a fact: 692 00:39:25,910 --> 00:39:28,500 we haven't found any dragons yet. 693 00:39:28,816 --> 00:39:32,480 We've looked in a lot of places, and seen some extraordinary things; 694 00:39:32,650 --> 00:39:36,240 but never yet has science been forced to throw in the towel 695 00:39:36,241 --> 00:39:39,830 and admit the reality of magic.